This is the privacy policy of the web site at, which shall include, without limitation, the home page, micro-sites, splash page, and all other pages under the same top level domain name, all third party web sites branded by Beefeater and all content thereon (the 'Site') as provided by Chivas Brothers Limited, a company registered in Scotland under company number SC268758 and with a registered office at 111-113 Renfrew Road, Paisley, Scotland PA3 4DY ('Beefeater' or 'we').

This policy sets out how we collect, handle and secure your data. We take your privacy very seriously and will treat information we receive from you in accordance with this policy. We will also treat your information in accordance with any relevant laws including, without limitation, the Data Protection Act 1998.

Collecting Information

Personally Identifiable Information: the Site requests, collects and retains certain personally identifiable information such as name, address, phone number, date of birth and e-mail address through various means, such as Site registration, questions, comments and communications to the Site, and postings to chat and bulletin areas, if any, as well as any other information you supply to us when using the Site, including, without limitation, any information or materials submitted by you through the Site, whether names, personal information, other materials, information or data of any kind and in any format and other content you post on and through the Site ('User Information').

Non-Personally Identifiable Information: We may also collect certain non-personally identifiable information at the Site, such as buying preferences, or age, also known as demographic or profile data.

We wish to keep this information as up to date as possible and you agree that you will remain responsible for keeping your information up to date by informing us of any changes to your information by using the contact email address set out below in 'Access'.

Internet Protocol (IP) Address

We may collect your IP address to help diagnose problems with our server, and to help administer the Site. An IP address is a number that is assigned to your computer when you use the Internet. This information does not contain any personally identifiable information about you. Your IP address is also used to help identify you during a particular session and to gather broad demographic data.


Beefeater and its group companies (companies within the Pernod Ricard S.A. group), its associated companies, subsidiaries, agents and representatives may share between one another and use information collected on or through the Site for the purposes for which such information was collected as evident from the Site, for direct marketing, contacting and informing about Beefeater product and promotional purposes for Beefeater and other Pernod Ricard brands and other purposes as disclosed to the individual from whom the information was received at the time such information is provided, or as described in this Privacy Policy. For example, the information collected on and through the Site may be used to send you information about the products and services of Beefeater and its associated companies and about updates to the Site. In certain instances you will have an opportunity to limit this use at time the information is collected. You also may limit or stop this use at any time by following the instructions in Choice/Opt-out below. We may use the information we gather along with information obtained from other sources, including but not limited to, information obtained from third parties. Information collected via the Site may be used for the future promotional activities of Beefeater in association with its products.

If we wish to use information for any additional purpose we shall notify you of this at the time that you provide that information prior to such use commencing.

With respect to non-personally identifiable information, we may use this data to improve the Site and to send you information that may be of interest to you. We may also share this information with others, such as advertisers interested in advertising on the Site, in aggregate, anonymous form, which means that the information will not contain any personally identifiable information about you or any other person. This information may also be used to evaluate what portions of the Site are more popular than others, determine where visitors came from, where visitors go, how long visitors stay on a particular page, or use of the Site in general.


Beefeater and its group companies may share your personally identifiable information with one another and business partners that we believe may provide offers that may be of interest to you. In certain instances you will have an opportunity to limit this sharing at the time the information is collected. You also may limit or stop this sharing at any time by following the instructions in Choice/Opt-out below

In order to make the Site more enjoyable for visitors, Beefeater constantly strives to learn how users use the Site. Information concerning your use of the Site and related services may be collected, used, retained and made available to one or more third parties, such as a data processor, fulfilment agency, or advertising agency, for these purposes.

Beefeater may transfer, sell or assign information concerning your use of the Site, including, without limitation, personally identifiable information that you provide and other information concerning your use of the Site, to third parties, as a result of a sale, merger, consolidation, change in control, transfer of substantial assets, reorganisation or liquidation of Beefeater.

Beefeater may make information concerning users of the Site available to law enforcement personnel and agencies when requested to do so or as required by law.

Third Party Websites

Our Site may, from time to time, contain links to and from the websites of our partner networks, advertisers or affiliates, to and from the websites of third parties and to and from links to social media platforms. If you follow a link to any of these websites or platform, please note that these websites and platforms should have their own privacy policies, which will govern their use of the information that you provide to them and that we do not accept any responsibility or liability for these policies (except where expressly set out in those policies). Please check these policies before you submit any personal data to these websites or social media platforms.

Posting Information on or through the Site

You are solely responsible for the information and other content you post on or through the Site. See Terms and Conditions. You understand that personal and other information (e.g., user name, e-mail address, phone number) that you post on or through the Site (e.g. via functionality such as chat, bulletin boards, post cards or invitations), is generally accessible to and may be collected and used by others and may result in unsolicited messages or other contact from others. Users of any such functionality on the Site are encouraged to exercise caution when providing personal information.


We take security very seriously. Due to the open communication nature of the Internet however, we cannot guarantee that communications between you and us, and us and you, will be free from unauthorised access by third parties.

Consent to Processing

By providing any personal data or information to the Site including, but not limited to, sensitive personal data (such as racial, ethnic, political, religious, trade union, physical or mental health, sexual or criminal record information), you fully understand and unambiguously consent to the transfer of such personal data or information to, and the collection, retention and processing of such personal information in, the United Kingdom and other countries or territories including, without limitation, those outside of the European Economic Area.


If you would like to review and/or update the information that you have provided to the Site, please send an e-mail to requesting such access or change


You may choose to have your name taken off the Beefeater e-mail list, have us delete any information about you that we hold or have Beefeater not provide your information to others in the future by (1) sending an e-mail to with the subject line 'Unsubscribe to Chivas Brothers' or 'Unsubscribe to Partners', or by (2) following instructions as provided in any e-mail message from Beefeater.

Your Acceptance of this Policy

By using the Site, you signify your acceptance of this Privacy Policy. If you do not agree to this Privacy Policy, please do not use the Site. We reserve the right, at our discretion, to change, modify, add, or remove portions from this Privacy Policy at any time so visitors are encouraged to review this Privacy Policy from time to time. Your continued use of the Site following the posting of changes to this Privacy Policy means you accept these changes. This Site version added 1 June 2016.